TeamDetroit SXSW 2015 #TeamDetroit

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Trinity Hall
311 E 5th St, Austin, TX 78701
(512) 634-8278

Agenda

Featured each day

Technology Convergence Lounge Content Studio and Production On-sight

Saturday

1:00pm-2:00pm Work-Life Balance Discussion
2:30pm - 3:30pm 60 Seconds to SXSW Finalist Presentations
4:00pm - 5:30pm Austin SOUP Program

News

Global Ad Agency Team Detroit Teams with Tapad for SXSW Technology Talk on Turning Customers into Hackers; Female Execs from Microsoft and Pandora to Join

by DELISHA UPSHAW on MARCH 9 2015 at 11:51AM

DEARBORN, March. 9, 2015 – WPP’s Team Detroit, a leading global advertising and design agency, has joined forces with Tapad and Microsoft to present a South by Southwest (SXSW) panel discussion on using technology to change consumer behavior through innovation. The panel features Team Detroit’s Sarah Schultz (Director of Social Publishing) and Sefi Grossman (Director of Technology); along with Are Traasdahl – Founder, CEO of Tapad; Lizzie Widhelm, SVP of Product Strategy at Pandora; and Ritu Travedi – Sr. Director of U.S. Marketing Brand Marketing at Microsoft.

“Today’s advertising ecosystem is fueled by innovation,” says Are Traasdahl. “Agencies like Team Detroit are leading that charge by combining exceptional creative with the effectiveness of data-driven technology. It’s an honor to share the stage with their team and discuss the evolving landscape of ad tech.”

Ritu Trivedi adds, “Today’s ad tech landscape is about driving innovation, and fundamentally it’s about learning as you go. As an industry we need find better ways to humanize data to help inform marketers what stories to tell, and where to share them to have even bigger and broader appeal and impact.”

SXSW Panel: Turning Customers into Hackers Through Technology

WHERE: Friday, March 13th
3:30 pm – 4:30 pm
Trinity Hall
311 E. 5th

Panel Description: The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.

Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.

In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.

Team Detroit at SXSW

Team Detroit is offering two full days of programming during SXSW. In addition to senior keynote speakers and an immersive hands-on Technology Lounge, highlights from day two include the “60 Seconds to SXSW” student recruiting promotion - developed in partnership with composting and urban farming organization Detroit Dirt - where three teams from around the country have been chosen as finalists to pitch their ideas for a new Creative campaign.

Austin SOUP, a unique crowd funding competition, encourages leaders in the community to pitch their ideas for social good and community outreach. According to U.S.A. President David Murphy, “Austin SOUP is about people. It’s about connecting and empowering people, and giving them what they need to make a difference in their own community. We’re looking forward to leaving something good behind.”

Team Detroit’s Presence at SXSW is enhanced by the following: Adaptly, DataXu, TapAd, Pandora, Data Logix, Microsoft, AOL, Cars.com, Visible Measures, and Twitter. Learn more at www.Teamdetroit.com.

About Team Detroit

Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP’s talent, ideas and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan. Visit www.teamdetroit.com for more information.

MEDIA CONTACT:
Delisha Upshaw
VP, Communications Manager
(248) 941-4825
Delisha.upshaw@teamdetroit.com

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Global Ad Agency Team Detroit Brings Industry Leaders Together for SXSW Panel on Using Data to Create Rich User Experiences

by DELISHA UPSHAW on MARCH 7 2015 at 11:58AM

DEARBORN, March. 7, 2015 – WPP’s Team Detroit, a leading global advertising and design agency, is returning to South by Southwest (SXSW) with two days of compelling programming including a panel discussion on using data to create rich user experiences.

The panel features Team Detroit’s Subu Desaraju (SVP, Integrated Marketing); Andrew Martin (VP Planning Director); DataXu Co-Founder, Pres., and CEO Mike Baker; Visible Measures Chief Analytics Officer, Seraj Bharwani; and Google Zoo Midwest Group Creative Director, Scott Lange.

SXSW Panel: Using Data to Create Rich User Experiences

WHERE: Friday, March 13th
12:30 pm – 1:30 pm
Trinity Hall
311 E. 5th

Panel Description: Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.

According to panelist Bharwani of Visible Measures, on-demand or opt-in consumption of branded content is one of the richest sources of online consumer behavior data available to guide creative development and advertising decisions today.

Team Detroit has capitalized on the MRC-accredited source of emerging consumer trends, insights, and research from Visible Measures on what, where, when and how long consumers prefer to watch and engage with advertiser content, how often they share, and what they say about such content in social forums since 2008,” he said. “The agency has leveraged this data to create highly relevant content and execute some of the most successful Ford campaigns like the Fiesta Movement, Escape My Life, Nearly Double - Super Bowl, Random Acts of Fusion, Mustang - Limitless, and Ford - Go Further Stories."

Team Detroit at SXSW

Team Detroit is offering two full days of programming during SXSW. In addition to senior keynote speakers and an immersive hands-on Technology Lounge, highlights from day two include the “60 Seconds to SXSW” student recruiting promotion - developed in partnership with composting and urban farming organization Detroit Dirt - where three teams from around the country have been chosen as finalists to pitch their ideas for a new Creative campaign.

Austin SOUP, a unique crowd funding competition, encourages leaders in the community to pitch their ideas for social good and community outreach. According to U.S.A. President David Murphy, “Austin SOUP is about people. It’s about connecting and empowering people, and giving them what they need to make a difference in their own community. We’re looking forward to leaving something good behind.”

Team Detroit’s Presence at SXSW is enhanced by the following: Adaptly, DataXu, TapAd, Pandora, Data Logix, Microsoft, AOL, Cars.com, Visible Measures, and Twitter. Learn more at www.Teamdetroit.com.

About Team Detroit

Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP’s talent, ideas and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan. Visit www.teamdetroit.com for more information.

MEDIA CONTACT:
Delisha Upshaw
VP, Communications Manager
(248) 941-4825
Delisha.upshaw@teamdetroit.com

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Global Ad Agency Team Detroit Partners with Adaptly to Host Digital Disruption Panel Discussion at South By Southwest (SXSW)

by DELISHA UPSHAW on MARCH 6 2015 at 12:10PM

DEARBORN, March. 5, 2015 – WPP’s Team Detroit, a leading global advertising and design agency, is returning to South by Southwest (SXSW) with two days of compelling programming including a panel discussion on why adopting the “digital disruption” mindset is critical to a brand’s survival.

The panel features Team Detroit’s Kurt Unkel (EVP Chief Digital Officer) and Tony Vecchiato (VP, Strategy and Enablement); Adaptly Co-Founder and Chief Executive Officer Nikhil Seth; Don Abraham, EVP, The Futures Company; and Eric Pfeifer, Director of Mobility and Partnerships, VML.

SXSW Panel: Digital Disruption: Do or Die

WHERE: Friday, March 13th
5pm – 6pm
Trinity Hall
311 E. 5th

Panel Description: As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.

“We’ll be moving beyond just discussing the digital disrupter mindset and getting into the mechanics of how we bring the philosophy to life here at Team Detroit,” said Kurt Unkel. “We invite people to come ready to interact, discuss, and be challenged to think differently about how to approach innovating new products and services.”

“Today’s marketer needs to embrace autonomous marketing platforms through unique creative and innovation”, said Nikhil Sethi. “It’s not easy to do something that is actually new, so I am excited to be part of a discussion with a group of true thought-leaders, each of whom have disrupted the market in their own way.”

Team Detroit at SXSW

Team Detroit is offering two full days of programming during SXSW. In addition to senior keynote speakers and an immersive hands-on Technology Lounge, highlights from day two include the “60 Seconds to SXSW” student recruiting promotion - developed in partnership with composting and urban farming organization Detroit Dirt - where three teams from around the country have been chosen as finalists to pitch their ideas for a new Creative campaign.

Austin SOUP, a unique crowd funding competition, encourages leaders in the community to pitch their ideas for social good and community outreach. According to U.S.A. President David Murphy, “Austin SOUP is about people. It’s about connecting and empowering people, and giving them what they need to make a difference in their own community. We’re looking forward to leaving something good behind.”

Team Detroit’s Presence at SXSW is enhanced by the following: Adaptly, DataXu, TapAd, Pandora, Data Logix, Microsoft, AOL, Cars.com, Visible Measures, and Twitter. Learn more at www.Teamdetroit.com.

About Adaptly

Adaptly (www.adaptly.com) is a media technology company which enables successful advertising across autonomous marketing platforms like Facebook, Twitter, and Kik. It combines the most essential set of technology and services to support marketers and agencies of any size. The company's clients include PepsiCo, Fox, Philip’s, AMC Networks, Dominos, The Weinstein Company, and hundreds more. Adaptly's solution can be deployed in any market, and integrates with numerous media inventory sources, which provides advertising partners with a seamless international multi-platform solution. Founded in 2010, Adaptly is headquartered in New York City with offices in Chicago, San Francisco, Los Angeles, and London. The company was selected as a Top 10 Startup by Time Inc. and was also named one of the Top 100 Startups in Manhattan.

Among cofounder Nikhil Sethi's honors and recognitions are: 2012: Business Insider's 25 and Under; 2013: Ad Age's 40 Under 40 in Marketing, Agencies and Media; and both 2013 and 2014: Forbes 30 Under 30.

About Team Detroit

Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP’s talent, ideas and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan. Visit www.teamdetroit.com for more information.

MEDIA CONTACT:
Delisha Upshaw
VP, Communications Manager
(248) 941-4825
Delisha.upshaw@teamdetroit.com

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Team Detroit to Showcase First-to-Market Consumer Targeted Initiatives at South by Southwest (SXSW) Interactive Festival

by DELISHA UPSHAW on MARCH 6 2015 at 11:23AM

DEARBORN,March. 6, 2015 – WPP’s Team Detroit, a leading global advertising and design agency, is returning to South by Southwest (SXSW) to showcase a few “industry firsts” with a panel discussion on the history, success, and future of The Car Customizer, as well as a partnership with Pandora to identify three trending artists, based off of listener data and insights, who will perform live at a private agency event during the festival.

SXSW Panel: Reinventing the Car Customizer… Again

WHERE: Saturday, March 14th
11:00 am – 12:00 pm
Trinity Hall
311 E. 5th

Panel Description: In 2009 we attempted to put a new spin on configuring a car by adding some fantasy and fun to an otherwise tedious journey in the shopper funnel. The results were astounding. The "Customizer" became a lightning rod for creativity in a space typically owned by functionality. Many future car customization in the online space followed suit.

Panelists:

  • Krysty Sagnia – SVP, Managing Partner, Team Detroit
  • Andrea Zuehlk - Car Digital Marketing Manager, Ford Motor Company
  • Stuart O’Neil – Group Creative Director, Team Detroit
  • Christian Colasuonno – Executive Digital Producer, Team Detroit

Pandora’s proprietary algorithm, the Music Genome Project, fuels personalization and music discovery for listeners. For several years, Team Detroit and Pandora have partnered together to tap into the music consumption insights that stem from the Music Genome Project to support innovative, digital, branding campaigns for Team Detroit’s key client initiatives.

This year at SxSW, Team Detroit will again use Pandora’s listening data in an experiential capacity to identify three trending artists who will perform live at Team Detroit’s private agency event. Team Detroit has partnered with Pandora on several first-to-market initiatives, including leveraging the connected car to serve Pandora listeners targeted marketing messages through in-car integration.

Team Detroit at SXSW

Team Detroit is offering two full days of programming during SXSW. In addition to senior keynote speakers and an immersive hands-on Technology Lounge, highlights from day two include the “60 Seconds to SXSW” student recruiting promotion - developed in partnership with composting and urban farming organization Detroit Dirt - where three teams from around the country have been chosen as finalists to pitch their ideas for a new Creative campaign.

Austin SOUP, a unique crowd funding competition, encourages leaders in the community to pitch their ideas for social good and community outreach. According to U.S.A. President David Murphy, “Austin SOUP is about people. It’s about connecting and empowering people, and giving them what they need to make a difference in their own community. We’re looking forward to leaving something good behind.”

Team Detroit’s Presence at SXSW is enhanced by the following: Adaptly, DataXu, TapAd, Pandora, Data Logix, Microsoft, AOL, Cars.com, Visible Measures, and Twitter. Learn more at www.Teamdetroit.com.

About Team Detroit

Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP’s talent, ideas and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan. Visit www.teamdetroit.com for more information.

MEDIA CONTACT:
Delisha Upshaw
VP, Communications Manager
(248) 941-4825
Delisha.upshaw@teamdetroit.com

Read More

Team Detroit Stirs Up Creativity During SXSW with Crowd Funding Pitch Competition at First Ever “Austin SOUP”

by Delisha Upshaw, VP, Communications Manager on FEB 27 2015 at 3:24PM

DEARBORN, Feb. 27, 2015 – WPP’s Team Detroit, a leading global advertising and design agency, invites Austinites and SXSW goers alike to see what’s brewing at the inaugural Austin SOUP, a innovative crowd funding pitch competition, at 4 p.m., Sat., Mar. 14, at Trinity Hall, located at 311 East 5th Street, Austin.

SOUP missions are all the same – to promote community-based development through crowd funding, creativity, collaboration, democracy, trust and fun. Since Detroit SOUP’s inception five years ago, the monthly event has compelled thousands of people to donate more than $85,000 to nearly 100 groups that are revitalizing Detroit with passionate and innovative projects.

Detroit Soup Executive Director Amy Kaherl says this is the kind of change Austin SOUP hopes to compel for Austin as well. “I believe it can happen because SOUP gives people an easy, affordable and personal way to do good,” she said.

Austin SOUP is one of several activities hosted by Team Detroit during SXSW and according to U.S.A. President David Murphy, it’s also one of the most important. “We’re showcasing the best of our marketing and technology in some fun and engaging ways throughout the conference,” he says. “But Austin SOUP is about people. It’s about connecting and empowering people, and giving them what they need to make a difference in their own community. We’re looking forward to leaving something good behind.”

Nominations to pitch at Austin SOUP close March 9 at 11:59 EST; interested persons or groups can submit proposals at www.detroitsoup.com/austinsoup. The event is open to the public. Attendees will pay a $5 suggested donation to connect over a meal of soup and salad, while listening to four presentations (four minutes or less) from people seeking funds for projects or programs that benefit the community. Then, the audience votes for their favorite and the winner takes all the donations home.

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