Global Ad Agency Team Detroit Teams with Tapad for SXSW Technology Talk on Turning Customers into Hackers; Female Execs from Microsoft and Pandora to Join
DEARBORN, March. 9, 2015 – WPP’s Team Detroit, a leading global advertising and design agency, has joined forces with Tapad and Microsoft to present a South by Southwest (SXSW) panel discussion on using technology to change consumer behavior through innovation. The panel features Team Detroit’s Sarah Schultz (Director of Social Publishing) and Sefi Grossman (Director of Technology); along with Are Traasdahl – Founder, CEO of Tapad; Lizzie Widhelm, SVP of Product Strategy at Pandora; and Ritu Travedi – Sr. Director of U.S. Marketing Brand Marketing at Microsoft.
“Today’s advertising ecosystem is fueled by innovation,” says Are Traasdahl. “Agencies like Team Detroit are leading that charge by combining exceptional creative with the effectiveness of data-driven technology. It’s an honor to share the stage with their team and discuss the evolving landscape of ad tech.”
Ritu Trivedi adds, “Today’s ad tech landscape is about driving innovation, and fundamentally it’s about learning as you go. As an industry we need find better ways to humanize data to help inform marketers what stories to tell, and where to share them to have even bigger and broader appeal and impact.”
SXSW Panel: Turning Customers into Hackers Through Technology
Friday, March 13th
3:30 pm – 4:30 pm
311 E. 5th
Panel Description: The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.
Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.
In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.
Team Detroit at SXSW
Team Detroit is offering two full days of programming during SXSW. In addition to senior keynote speakers and an immersive hands-on Technology Lounge, highlights from day two include the “60 Seconds to SXSW” student recruiting promotion - developed in partnership with composting and urban farming organization Detroit Dirt - where three teams from around the country have been chosen as finalists to pitch their ideas for a new Creative campaign.
Austin SOUP, a unique crowd funding competition, encourages leaders in the community to pitch their ideas for social good and community outreach. According to U.S.A. President David Murphy, “Austin SOUP is about people. It’s about connecting and empowering people, and giving them what they need to make a difference in their own community. We’re looking forward to leaving something good behind.”
Team Detroit’s Presence at SXSW is enhanced by the following: Adaptly, DataXu, TapAd, Pandora, Data Logix, Microsoft, AOL, Cars.com, Visible Measures, and Twitter. Learn more at www.Teamdetroit.com.
About Team Detroit
Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP’s talent, ideas and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan. Visit www.teamdetroit.com for more information.
VP, Communications Manager